Content. Editorial. Digital Strategy. Speaking.

Higher Education Content Services

While much of my work today is as a contractor or subcontractor for creative and digital agencies, I also offer the following services directly to institutions and organizations:

Whether you need fresh top-level content, reimagined program page content, or improved microcopy on process-oriented pages, I can help.

I can create interview-driven, sensory-rich feature stories and profiles for print, digital, and hybrid platforms. These alumni magazine feature packages include supplemental materials such as sidebars, call-out content, and copy for website teasers and social/email promotion.

Offering downloadable content in exchange for an email address is an effective strategy for many higher education institutions; but to gain trust, that content has to be valuable to the end user. I can work with you to develop lead magnet strategies, from conceptualization to research, writing, and design. Or, if you already have a strategy and topics lined up and just need a marketing copywriter with both a sales and journalism background to make that content sing, I can do that too.

Depending on our specific project engagement, I can collaborate with a designer on your team (or bring on one from my network) to bring this lead-generating content to life.

Search engine optimization continues to evolve, but one thing remains: quality content matters. I’d love to partner with you on creating optimized content that also answers pressing questions about programs, careers, and more. Bring me on to write long-form blog posts from your existing topic + title list, or hire me to develop an SEO blogging strategy and framework.

Specific services here are highly customizable based on your needs; for example, I can work with your existing editorial plan and/or SEO research. Or, I can start from Square One, helping you to identify opportunities for key pages, programs, and goals.

Are stories about your people, places, and outcomes holistically sprinkled throughout your website, or are they hidden (or non-existent)? This service explores how you connect your mission and messaging to content across your platforms. I’ll show you ways you can elevate existing content, repurpose past content, and develop a storytelling strategy.

Before you can rewrite or create new content, you need to understand what’s there—and what isn’t. As a subcontractor for digital agencies, I typically perform qualitative content audits as just one part of their larger-scale website redevelopment projects with their client institutions. However, if you’re looking for a standalone content audit or content design guidance to inform other digital initiatives, I can help.

On campuses with distributed web content authoring, it can often be a challenge to train new web editors or keep existing ones up to date on best practices. If your internal team is crunched for time and resources, consider bringing in an external trainer (me) to help your contributors not just understand how to create good, accessible, useful content — but also WHY it matters.

We can custom-build a workshop (or series of workshops) based on your most pressing needs.

Note: This does not include technical CMS-related training.

While I work most often in higher education, I can provide many of these services for other industries and sectors. My journalism background and endless curiosity fuels my passion to write about new-to-me subjects. Writing projects from other industries have included:

Web content
SEO blogging
Case studies
Whitepapers
Scripts
Feature writing (trade journals)

Workshops and training sessions for corporate clients include:

Web content best practice sessions
Storytelling workshop
Content marketing workshops

Have on-going content and editorial needs?

I offer three-, six- and 12-month retainer contracts for on-going content work; these plans are flexible and can be customized to fit your needs.

Contact Me for Details

Thank you for your interest in working with me. To set up a consultation or request a quote, please complete a brief contact form and I will be in touch soon.

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