I recently received the Inbound Marketing Certification, joining many of my friends and colleagues who have already taken this exam. I’m very excited to join the ranks of my fellow Internet marketing and social media gurus and will proudly wear this badge.
The Inbound Marketing Certification acknowledges the recipients proficiency in Inbound Marketing principals and best practices. These principles include: blogging, social media, search engine optimization (SEO) lead conversion, lead nurturing, and closed-loop analysis. In order to receive the Inbound Marketing Certification, the recipient must pass a comprehensive certification exam with a score of 75% or higher.
The test is administered by HubSpot – a kick ass company and resources for all things social media and Internet marketing. I’ve been following them for some time now and, in fact, used HubSpot’s Dan Zarrella’s book, Social Media Marketing for my Social Media & PR class at Wilkes last semester.